“If they call me, ‘sir’: American newspaper representations of military women”

Abstract

ABSTRACT Drawing on content analyses of 175 newspaper articles about repealing the ban on American women serving on the front lines of combat, this paper explores how news media portrayed military women. Historically, media depicted women in war as damsels in distress, yet after a decade of women’s service in blurred front lines, media had ample opportunities to frame women differently. The news media have a powerful role in reinforcing or challenging hegemonic masculinity when presenting women as warriors. Using an intersectional lens, this paper finds that news media portray women as legitimate warriors; however, media do not discuss military women’s race, ethnicity, sexuality, or family roles, rendering women as one-dimensional. Implications of one-dimensional representations of military women make diversity indiscernible and reinforces the double-bind, which upholds hegemonic masculinity and limits women’s career potential both within the military and the labor force, more broadly.