If at first, you don’t succeed: Strategies used by environmental activist volunteer leaders to overcome failure

Abstract

ABSTRACT Environmental activist leaders play a critical role in organizing grassroots activism. They often do so in a voluntary capacity while enduring long periods of failure in their quest to achieve environmental goals. Through 21 interviews we investigate how environmental activist volunteer leaders experience failure and the strategies they use to overcome it. Using a two-stage reflexive thematic analysis approach, four dimensions of failure were identified: movement, campaign, organization, and individual. Participants used three overarching strategies to manage these experiences of failure: Re-evaluating outcomes, emphasizing individual benefits, and changing tactics. Our findings suggest that environmental activist volunteer leaders regularly experienced failure across all four dimensions. The strategies they used to manage failure enabled them to maintain belief that success is achievable. We conclude with a discussion of how these findings can be used to develop tools and resources to enhance activist leaders’ capacity to prevail in the face of failure.