Abstract
The author deals with the relationships among ideology, the public and 'third place', or coffeehouses in the broadest sense. While the 'first place' devoted to secrecy or semi secrecy of family life, 'second place' devoted controlled productivity in the sphere of work, 'third places' are spaces on the margins of political and media publics and concealed bourgeois family life. The author stresses that there are very strong historical and social ties in the simultaneous genesis of public opinion and civil liberties, ideology (as a Weltanschauung of the social world that can be altered by human intervention and social and political mobilization), critical public of the private citizens, free individuals (who publicly reasoning) and 'third places' as some of the key factors in the onset of generative modern civil society. It emphasizes a strong fit among communication revolution, print media and the role of 'third places' in the development of ideology and critical public. It is noticed that the age of ideology is broader concept than the public - the public opinion, and that it is 18th and 19th century spreading an ideology that is specifically associated with the communication revolution - the emergence and spreading of printing, printing technology, print media and the rapid production of printed materials. As well as the classical authors (Gouldner, Sennett, Habermas and Coser) here discusses the historical, social, cultural and political forces of the modern era, which are summarized in a cluster of conditions that generate a new order of meanings of the social world, and when it was not possible to bypass the 'third places' in which the discourse of a new type of public was shaped in critical thinking of free, equal and private individuals on artificial and changeable nature of social reality. So, 'third place', it was not just a place separate from your family and family privacy, or labor and production requirements, where they temporarily suspended family and confidentiality business productivity and loyalty. That is, what is perhaps the most important to sociology, the place was temporary, but the voluntary suspension of different social status, and thus it was a voluntary and temporary suspension of formal and hierarchical forms of power presented in government positions. The only present power in 'third places' was the power of critical discourse.
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