Abstract
ABSTRACT The current study by Konstantinovskaia is a critical investigation of how such notions as “beauty” and “femininity” are constructed, communicated, and defied in Japanese and Russian societies. It adopts a cross-cultural and three-level approach to data evaluation wherein TV ads, interviews, and blog information are utilized to probe into gendered language through the lens of ideology, expectations, and practice. The monograph illustrates that the typology of desirable females in Russian and Japanese TV ads is somewhat diverse and that women have varying views of what is “feminine” and “non-feminine” conduct. It also reveals the complicated evolution of discourses and ideologies on women within these two highly mobile societies. The book is undoubtedly an informative and constructive resource for studies on sociolinguistics, gender, language, and media.
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