Ideology in Action: A Pragmatic Approach to a Contested Concept

Abstract

3) ideologies are presented at such times and in such ways as to enhance the public impression (and justify the claims and resources) of presenters and/or adherents; ideological enactment is fundamentally dramaturgical and interactional; and 4) ideologies are linked to groups and to the relationships between groups, which in turn depend on a set of resources in order to enact ideologies effectively. Ideologies are symbolic, affective, behavioral, and relational. In focusing on these themes, we avoid some overabstract conceptions of ideology that are endemic in social scientific literature. Instead we emphasize how ideologies can be linked to lived experience and to social interaction-a microsociological grounding of ideology. To understand the dynamics of ideology we examine ideologies about the environment, drawing from an ethnographic investigation of amateur mushroom collectors.