Abstract

The issues of studying the functioning of ideologized vocabulary in various types of discourse have recently acquired special relevance. This paper presents the results of the semantically cognitive research of ideologization peculiarities of the compound names Π²Π΅ΠΆΠ»ΠΈΠ²Ρ‹Π΅ люди in modern Russian and its equivalents polite people / little green men in modern English in political and mass media discourse. The research determines access to the content plan of ideological concepts (= ideologemes) and establishes ideologization mechanisms of compound names in language. The relevance of the research is due to the need to study specifics of the ideologization of a compound name in modern Russian and English, as well as to identify the factors that determine this process. In the process of the research, the authors define and characterize the concept and the semantic field of the units under consideration, and conclude their equivalence. The complete analysis defines modern axiological guidelines of society, which are the foundation of a conceptual and linguistic picture of the world, its categorization.

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