Abstract

The term social media which was presented into our daily life by Web 2.0 technology and brought a new perspective on our social life habits is the issue which has been discussed broadly in recent years. Social media is composed of different categories such as making friendship and widening environment, social business networks, matchmaking network, graduation network and trademark social networks. Among these networks; Facebook has a large amount of user in Turkey. In Facebook social network in which people from every section can meet in a common network, political views can be shared as well. Children who are mostly influenced by mass media and today especially by new media can learn values and views about political system through new media. Facebook is the universe of this study due to being the most common social network in our country, the sample of study was 4 community pages which were created with the keyword of child in Facebook social network and with the content for children. Facebook community pages which are included in children category will be analyzed with the method of semiotic analysis considering their visual richness. Ideological trends of these pages created for the children will be discussed through this method.

Highlights

  • Internet technology, claiming its place in history as an important location in the turning points of the human life, has a robust role for information revolution to reassess the fundamental nature of the humankind and question its place in the universe

  • The objective of this study is to examine the Facebook pages in Turkey, which have been prepared with content for children, which are at the beginning of the politicization process in consideration of the important position of the Facebook in the political communication process

  • The ideological elements that are prepared with children-oriented content and that are found in social media content, which children can access through new media, are investigated with a semiotic analysis method

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Summary

Introduction

Internet technology, claiming its place in history as an important location in the turning points of the human life, has a robust role for information revolution to reassess the fundamental nature of the humankind and question its place in the universe. Internet technology, which has been developed by the Project Research Agency affiliated with United States Department of Status to make connection with remote places, has been started to be used by the research departments and universities in USA [6] and spread over to the world from that place. Internet, which is being used in the trade, communication, education, entertainment and administration applications, has brought different daily living habits with it [7]. Rapid development of internet enables emerging of different dimension in the mass communication field as is in many other fields. Media is assessed as two different groups such as traditional and new media

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