Abstract
Questionnaires sent to and interviews with managerial personnel in two types of health insurance organizations revealed substantial differences in their goals. Top policy makers, executive managers, and lower level management personnel (in all 165 people from four entities) were questioned. Although differences occurred among the various administrative levels, the commercial companies were more strongly oriented toward profit and growth and the prepaid group practice plans more strongly oriented toward service and community relations. These findings were confirmed by a study of the public statements of these organizations. The findings would seem to have relevance to the use of insurance companies by the government in implementation of any national health insurance program.
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