Ideological Functions and Development Management of the Film and Television Culture Industry

Abstract

In the context of global economic and cultural integration, the rapid development of the cultural industry is an unstoppable trend. As an emerging industry that can promote global economic and cultural prosperity, it plays a central role in a nation or regions economy and serves as a key driver of economic growth. The ideological functions of the cultural industry have also become increasingly significant in safeguarding cultural and national ideological security. The film and television industry, with its distinctive cultural characteristics, serves as a primary vehicle for shaping a nations image, disseminating its values, lifestyles, and popular culture, and facilitating the development of other sectors. In the new era, there is a growing demand for higher quality and better industry management in the film and television culture industry to effectively showcase a nations image. In light of this, this paper, aiming to promote the further development of the national film and television culture industry and better represent the national image, explores the ideological functions of the film and television culture industry, responds to the contemporary societal demands and the fundamental need to project the national image, and delves into the development management pathways of the national film and television culture industry. It also provides a series of strategic recommendations to foster the development of the national film and television culture industry and enhance the representation of the nation on the global stage.