Abstract
This research aimed to investigate the influence of hard core style music of the Brazilian band DeadFish, has on the ideological formation of their followers through the internet. The methodology used was quantitative and qualitative. Data were collected online through the Google form containing seven questions designed to analyze how the lyrics of the band’s songs interfere with listeners’ habits and help them reflect on the manipulation of mass culture. As inclusion criteria, subjects who answered the questionnaire digitally between July 6 and July 7, 2019 were selected. Data collection provided 160 responses that were analyzed using the discourse analysis instrument. As a result of the analysis of the questionnaires it was possible to verify that the audience that answered the survey is not significantly affected by the lyrics of the band’s songs, to the point of making them modify consumer habits, as well as not led them to reflect more deeply. about the consumer culture imposed by the mass media. In this sense, the impact on the listeners are focused during the listening of the songs, and the message uttered by the band only lasted the time of the song, configuring itself as a form of entertainment, not surpassing this space, and not coming up with an effective criticism the band itself proposes to perform.
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