Abstract
The environment is increasingly occupying important issues in all aspects of life including the tourism business that is often highlighted to ignore the environment. Because it is so crucial, it is constantly discoursed not only in local and national contexts but more globally. In these evolving discourses, it turns out that there are a number of ideologies that show the interests of those who discoursing them. This research uses qualitative approach, and scientifi cultural studies paradigm. The purpose of this research is to know the ideologies of global, national and local environmental discourse. Research results show that based on the global ideology of sustainable development, there are ecological sustainability, economic sustainability, and social sustainability. Ideology of national environmental discourse which is a transformation from developmentalism ideology (modernization) can also hegemonize company industry, society, with legitimizing by law and regulations issued about tourism and environment, so that the sustainability of development can be achieved. The ideology of local environmental discourse there are various local knowledge (local genius) related to the environment that has been practiced by certain countries, especially the developing countries, where tourist destination areas such as Bali have run it through religious ritual, as well as through the daily life of the community .
Highlights
The issue of green tourism emerged because of some problems such as market saturation of destinations offering conventional products, increasing global warming that has become a global issue, awareness of tourism and tourism industry actors, as well as sustainable tourism development which is including tourist satisfaction, environmental conservation and welfare of local community (France, 1997) which can be seen in three folding or three pillars (Perlas, 2000)
Tri Hita Karana (THK) is a concept born from the teachings of Hinduism relating to how human relationships with what is around him and who created it, which consists of elements parhyangan, pawongan, and palemahan
The ideology of environmental discourse in the global context begins with the ideology and discourse of sustainable development that is always used as a backdrop for every development
Summary
The issue of green tourism emerged because of some problems such as market saturation of destinations offering conventional products, increasing global warming that has become a global issue, awareness of tourism and tourism industry actors, as well as sustainable tourism development which is including tourist satisfaction, environmental conservation and welfare of local community (France, 1997) which can be seen in three folding or three pillars (Perlas, 2000). All are involved in carrying out sustainable tourism activities namely government, employers, society (politico-economy-culture). Each of these pillars has an interest in the sustainability of the business or practices that occur in the world of tourism. Ecotourism essentially emphasizes on some characteristics of promoting positive environmental ethics, not destroying natural resources, concentration on intrinsic rather than extrinsic values, ecocentric oriented rather than anthropocentric, must be beneficial to wildlife and environment in terms of science, economics, and politics. It should be an experience in the field of the natural environment, can be a place for education and appreciation, and has a high dimension of cognitive and affective experience (Page and Dowling, 2002: 26)
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