Abstract
The research in hand has the objectives to analyse how ideologies are expressed through discourse practices in Western media; how a discourse practice and a linguistic strategy in terms of lexical choices are employed in portraying ideologies in media about Pakistan. Grounded on the theoretical framework of Van Dijk’s socio-cognitive approach of critical discourse analysis and model of Ideology which is the most appropriate to study media discourse, the data will be analysed qualitatively. The method of the current research is critical discourse analysis. The research revolves around the Pakistani socio-political events in Western media from the perspective of a global issue that is a war on terrorism. The research has objectives to investigate what and how Western media has used lexical choices to depict a certain ideology about Pakistan to the world.
Highlights
The global political unrest, increased terrorism, rivalry and the controversies in which Pakistan has been involved have led this country to stay on news and media for an extended period of time
The research in hand has the objectives to analyse how ideologies are expressed through discourse practices in Western media; how a discourse practice and a linguistic strategy in terms of lexical choices are employed in portraying ideologies in media about Pakistan
The current study sought to find out the ideology of Western media and how they reflected or presented the ideology about Pakistan by using biased models, and lexical choices to present the bad picture of “Them”
Summary
The global political unrest, increased terrorism, rivalry and the controversies in which Pakistan has been involved have led this country to stay on news and media for an extended period of time. Where the Pakistani press completely avoided descriptive characterisation while covering this incident on the news, the British press concluded that all Muslims were the same and each of the Muslims was characterised to be a militant or terrorist. There are several communities, just like there are countless individuals and each community has their own language in order to develop and express their values, ideas and attitudes (Labov, 2011). The awareness of the nature of language communities definitely provides an insight into the population that helps an individual to be more efficient when it comes to using and understanding a language that the other uses (Ungerer & Schmid, 2013). All the roads directly or indirectly lead to discourse, while language is something that focuses on extending the roads leading to discourses (Lippi-Green, 1997)
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