Identity, Reputation, and Image of the Formation of Intellectual Capital in the Face of the Pandemic

Abstract

In Economic and Administrative Sciences, factor analysis models are essential due to their explanatory capacity of institutional responses to a risk event. The objective of this article is to contrast a model that explains the emergence of corporate governance dimensions in the face of the pandemic. An exploratory study was carried out based on a systematic review of the literature, from 2019 to 2022, considering the search by keywords in Google Scholar and Microsoft Academic, as well as the validity by judges and the survey of 100 students from a public university in the center of Mexico. The results show that corporate identity explains the university's response to the pandemic. In relation to the state of the art, the scope and limits of the model are discussed in relation to other proposals. JEL Codes: I12 Received: 09/08/2021.. Accepted: 16/06/2022. Published: 21/03/2023.