Abstract
This research sets out to understand the process of identity negotiation undertaken by older people. The limitations associated with the ageing process are increasing. Older people must also negotiate with regard to the social image of ageing. They encounter this identity negotiation in an emblematic manner in mobility contexts. The research, conducted on the basis of an ethnographic methodology of train journeys, identifies four identity-negotiation strategies for older people, based on stoic fatalism, opportunistic acceptance, empowering appropriation and similar adequacy. These four strategies may be adopted by a single person during the same journey. They are then discussed in relation to the concept of successful ageing.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Recherche et Applications en Marketing (English Edition)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.