Abstract
The article discusses the possibilities of using agent-based modeling (ABM) and, in particular, modified R. Axelrod’s “cultural diffusion” model to study the processes of formation and transformation of identity. Particular attention is paid to the ability of this model to describe the current situation of active mass use of information and communication technologies. The authors conclude that the considered approach has a serious heuristic potential, due to the wide possibilities of agent models for describing both individual identity and its changes, and the processes of formation of group identity based on individual identities.
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