Abstract
Based on identity theory and previous studies of crisis discourse, this chapter systematically analyzes the process of identity construction and negotiation between political discourse and social discourse representing the occurrence of a fire in Xinjian Village, Daxing District, in the southern suburb of Beijing. It is found that in the first phase, the political discourse focuses on the meta-discourse of “for Renmin’s sake, we carry out a campaign of thorough inspection, cleaning-up and rectification to eliminate safety hazards”. In the second phase, the Renmin category is represented concretely as “residents”, “migrant workers”, “people who need help”, etc. These discursive practices have constructed a relatively acknowledged identification with the social groups concerned, and thus positively affect the governance and management of this crisis event.
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