Abstract
Mubarak and/or his speechwriters pay more attention to the image they want to portray of the president to be viewed by the public. A number of identities are established, although some of them receive more emphasis than others. Among these identities are the democratic; the humane; the wise politician; and the nation unifying president. Sometimes, it is in the interest of a politician to present himself as multi-faceted person so as to appeal to a diverse audience. However, this paper argues that the goal is not to draw a number of identities, but a complex identity. The overall image of the president is that of an omniscient president who knows all the facts and realizes all the needs of the masses as well as all their interests. The paper relies mainly on Ruth Wodak’s discourse-historical approach
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