Identifying-Capturing-Revealing: An Alternative to the Conventional Recruitment in the Creative Industry

Abstract

The present research proposes to overcome the existing barriers of conventional recruitment processes in the creative industry. The current hiring interaction between creative companies and creative individuals faces a communication problem due to an imposed conversation mediated by recruitment agencies. This is usually conducted through standardised applications, where the focus strongly lies on technical skills, neglecting individuals’ human agency and creativity. The high staff turnover rate provides evidence that this professional matching is not effective. This ongoing research aims to discover an idiosyncratic approach to non-creative job applications, exploring the applicants’ most important and yet intangible asset: their individual essence. For this conceptual research, an exploratory qualitative approach was used, including ethnographic observations, in-depth interviews, creative cultural probes and semiotic analysis.