Identifying the strategic implications of service attributes of wedding banquet halls for market competition and risk management

Abstract

Abstract This study aims to identify the strategic implications of service attributes of wedding banquet halls by developing a “competitive service quality and risk early warning (CSQ-REW) model” based on the service gap, competitive quality gap and failure mode and effects analysis. There are eight strategy patterns in the CSQ-REW model. This study uses two major wedding banquet halls in Taiwan as the cases to verify the CSQ-REW model. For Wedding Banquet Hall A (i.e. the benchmarking company), most service attributes of the “venue styles and layouts” and “dining delivery” factors are competitive advantages with a lower risk of service failure. Most service attributes of the “reassurance” factor are false advantages with a higher risk of service failure. This study expects that the strategic implications of service attributes of the wedding banquet halls can be evaluated and identified more specifically and effectively using the CSQ-REW model to improve the service quality.