Abstract
E-travel websites have progressively played a significant role in the tourism industry because travelers can easily book a holiday trip anywhere at their fingertips. However, studies related to the...
Highlights
During the last two decades, the internet has become the fastest-growing communication tool in history
There are only two items that are slightly lower than 0.3, SD14, and SD15, which have a factor loading of 0.289 and 0.191, respectively, which suggests that these two variables have minimal impact on the Special Deals factor based on the factor analysis results
The results show that all factors of e-service quality in the survey have a positive and significant impact on e-reputation for travel websites
Summary
During the last two decades, the internet has become the fastest-growing communication tool in history. The internet can create value for consumers in terms of transactions They conveniently deliver products or services, give details and reviews from existing consumers, enable consumers to compare prices of the same product from different websites, and allow consumers to use and enjoy shopping anywhere and any time (Stewart & Zhao, 2000). They view the internet as an opportunity that can be used to promote their businesses or to communicate with their customers (Kaynama & Black, 2000). Online travel industry competition has increased following the growth of the e-commerce market (Nusair & Kandampully, 2008) and the introduction of specialized tourism-related services that can encou rage more customers within the smart marketplace (Werthner & Ricci, 2004). Online travel suppliers provide reservation systems and destination guides, including accommodation, transportation, sightseeing activities, and foods (Naruetharadhol et al, 2020) to their customers who can choose their reservations, or customers can compare fares across airlines and hotel reservations (Kaynama & Black, 2000)
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