Identifying the Attractive Attributes of the Massively Multiplayer Online Role-Playing Game Designs

Abstract

The Massively Multiplayer Online Role-Playing Game (MMORPG) industry is growing rapidly. A MMORPG is composed of many design attributes; therefore, the game developers cannot satisfy all of the design attributes due to the constraint of development resources and the time-to-market pressure of the product. The purpose of this study is to help game developers to make the trade-off decision of where to invest their limited resources to implement critical design attributes. To better understand the relationship between attributes performance and satisfaction, the two-dimensional quality model, Kano model, is applied to identify the key attributes in satisfaction. Results indicated that these design attributes of MMORPGs were classified into different quality categories, including attractive, one-dimensional, must-be and indifferent qualities. By applying the Kano quality classifications, the attractive and important design attributes can be identified. It also can help game designers determine the priority to resolve the trade-offs dilemma in multiple-attribute optimization of satisfaction for MMORPG design.