Abstract
PURPOSE Learning more about what these sport leaders in executive positions do and the characteristics that help them do their jobs well is a key interest among team administrators, business development personnel, and sport management scholars and students when searching, screening, training, and/or developing effective leadership skills. METHOD In this study, a qualitative research investigation was employed with phenomenological method of inquiry to understand the lived experience of sport business leaders and their perceptions of related organizational outcomes. RESULT Strategic leaders in professional sports have five distinct behavioral functions, including (a) risk taking in event programming and fan engagement growth, (b) competitive action for sales, engagement, and organizational change, (c) transformational and charismatic behaviors to build future sport leaders, (d) vision and mission execution in consumer and stakeholder engagement, and (e) evaluating sponsorships and partnerships for revenue growth and brand visibility. CONCLUSION In relation to organization effectiveness, executive leaders must incorporate a vision, strategy, tactics, and commitment to a healthy organizational culture.
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