Abstract
Sustainable development has always been the objective of many fields, including the tourism and transportation sector. However, a major part of this sector, the airline industry, deals with many negative impacts, such as air pollution, noise, CO2 emission, and labor practice. Corporate social responsibility (CSR) is a strategic business activity that can enhance the sustainability of the airline industry. The results of the Dow Jones Sustainability Indices (DJSI) reveal that airlines of Western countries exhibit a more remarkable CSR performance than Asia-Pacific airlines, suggesting that the CSR programs of Asia-Pacific airlines need improvement. By constructing an evaluation hierarchy and applying the decision-making trial and evaluation laboratory (DEMATEL) method, this study found that the key strategic factors in the airline industry’s implementation of CSR include corporate governance, risk and crisis management, brand management, and product responsibility (safety).
Highlights
The airline industry is a part of the service sector that plays an important role in the tourism and transportation industry
Cowper-Smith and Grosbois [5] stated that the airline industry has received considerable attention from both the public and academia in regards to corporate social responsibility (CSR) issues because of the industry’s role in tourism development and its significant environmental and social impacts
The results show that the evolution hierarchy built in this research can cover all key factors of the CSR strategy of the airline industry
Summary
The airline industry is a part of the service sector that plays an important role in the tourism and transportation industry. The airline industry is operating in a competitive environment [1], with corporate social responsibility (CSR) being the source of competitive advantages [2]. CSR contributes to the long-term value of an airline; this notion is consistent with the Friedmanesque view that airline “executives may consider practicing socially responsible activities... Cowper-Smith and Grosbois [5] stated that the airline industry has received considerable attention from both the public and academia in regards to CSR issues because of the industry’s role in tourism development and its significant environmental and social impacts. Professional Experience Expert #1 Global airlines CSR manager Male. Over 10 years’ airline management experience, responsible for environment division and corporate safety office. 10 years’ airline experience and now is executive secretary of airline’s CSR committee.
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
