Identifying stimuli of different perceptual categories in mixed blocks of trials: evidence for cost in switching between computational processes.

Abstract

Responding to stimuli of different perceptual categories is usually faster when the categories are presented isolated from each other, in pure blocks, than when they are presented intermixed, in mixed blocks. According to criterion models, these perceptual mixing costs result from the use of a less conservative response criterion in pure than in mixed blocks. According to alternate processing models, mixing costs result from time-consuming switching in mixed blocks between different computational processes called on by the different perceptual categories. In 5 experiments, participants had to identify number stimuli of different categories. The results showed clear mixing costs whenever these categories differed in their assumed computational processing requirements but not when they differed on features that seemed trivial from a computational viewpoint. The results favor the alternate processing conception.