Abstract

Intensive research has demonstrated that shopping center attractiveness analysis, such as identifying catchment area, attracted trips, and attractiveness factors, can benefit not only market analysis, but also traffic management and urban planning. Conventionally, socioeconomic and survey data are needed to conduct the analysis, which is both labor-intensive and time-consuming. This study takes advantage of increasingly available taxi trajectory data to identify shopping center attractiveness using the case of Wuhan, a large city in China. The empirical results are consistent with previous studies. This demonstrates the feasibility of using trajectory data to generate choice-based sample and benefit market and related studies.

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