Abstract
Tourism activities have shown a rapid growth depending on economic return. The ability to meet expectations in tourism services requires the collection of more information about consumers. Tourism sector has an important source of big data, and there has been a significant opportunity in terms of real-time customer-oriented services creation by using data sensor networks. In this context, it is important to determine sensors’ location to collect eligible information. It is necessary to create an effective consumer oriented solution with an optimal cost because of high number and variability of attractiveness. The aim of the research is determining the sensor placement criteria that can be used to collect most effective consumer attitude and behaviour information in order to create the smart tourism area. It was preferred to use the fuzzy AHP method because the information to be gathered contained multiple criteria, differed tourist expectations, and binary comparisons were included. It has been seen that “Direction to tourism attractions of destinations (gastro, entertainment, nature etc.) (attractiveness)” and “guide to popular tourist destination (popularity)” criteria are the main specifications of the locations for the sensor’ placement point according to attractiveness preferences of tourists.
Highlights
Tourism sector is a multi-directional event and has different dynamics due to its demand and structure
The increase in tourism opportunities by the diversification of tourist needs and wants, has made the tourism sector is become one of the fastest developing sectors around the world. These developments in tourism sector have exposed the income potential of the sector and research directed on tourism has increased
According to World Tourism Barometer’ data prepared by World Tourism Organization (WTO), 1 billion 322 million tourists were determined in the world by the end of 2017 and this ratio shows that an increase of 6.7% comparing with the previous year (World Tourism Organization [UNWTO], 2018)
Summary
Tourism sector is a multi-directional event and has different dynamics due to its demand and structure. The increase in tourism opportunities by the diversification of tourist needs and wants, has made the tourism sector is become one of the fastest developing sectors around the world. These developments in tourism sector have exposed the income potential of the sector and research directed on tourism has increased. According to information received from the data of the Ministry of Culture and Tourism, the number of visitors come to Turkey increased of %27, 84 with compared to last year and rise to 32.41 million people
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