Abstract
Gender differences are critical in consumer behavior theory. As the purchase risks, the intangibility and perishability of travel products exceed those of other products, the overseas travel decision-making behavior differs from general consumer decision-making fundamentally. This study clarifies whether the thesis of gender differences offers an appropriate explanation of tourist hesitation and the justifiability of destination decisions. Based on multiple regression analysis of data from 443 tourists at Taiwan Taoyuan International Airport, gender differences did not significantly influence on tourist hesitation and the justifiability of destination decisions after controlling other possible influences. Comprehensive management implications for travel agents are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
