Identifying film tourism impacts on grassroots communities: implications for film tourism development and community planning

Abstract

ABSTRACT This study aims to identify and itemise a comprehensive list of film tourism impacts perceived by the local communities in a mainstream tourism destination where film tourism has emerged as a new type of special interest tourism. The findings suggest a total of 22 items that have been perceived as the impacts of film tourism on the local communities of Ubud in Bali, Indonesia, associated with the Hollywood film adaption Eat Pray Love (2010). Of them, 10 items represent the immediate impacts as the result of activities during film production, while 12 items are post-production impacts followed by the influx of film tourists. The study makes a specific kind of contribution to future film tourism studies for scale development and validation and relevant stakeholders for more realistic, sustainable film tourism destination development and community planning.