Identifying Effect of Intellectual Capitals and Creativity on Studied Business Performance of Parsian Bank Branches of Tehran Province

Abstract

Aim of this article is to identify effect of intellectual capitals and creativity on business performance of Parsian Bank branches of Tehran province. Type of article is applied and the article shows survey and correlation method between variables and population includes all employees of Parsian Bank branches of Tehran province who are 450 individuals from 98 branches. Sample volume is determined 200 individuals using Cochran formula. Also, data obtained from comments of statistical sample that are asked from individuals using questionnaire are analyzed and Cronbach's alpha coefficient is used for determining reliability of the questionnaire and also, content validity is used for determining validity of the questionnaire. And analysis of data is done in tow levels of descriptive and inferential. In descriptive level, demographic features of sample are described using statistical characteristics such as frequency, percent frequency, and diagrams, and in the inferential level, hypothesis test of the research model is carried out using Kolmogorov – Smirnov and also using structural equations modeling from PLS software. With respect to the research hypothesis, it can be concluded that human capital has direct effect on the business performance and structural capital has not direct effect on the business performance and also relational capital has not effect on the business performance. And creativity has direct effect on the business performance.