Abstract

In this paper is presented an economic model for revitalization of cultural institutions with the help of modern information and communication technologies tools and techniques. By revitalization of cultural institutions we mean the increase in terms of public image, visibility, number of visitors, and not lately, revenues. One of the modern ICT techniques used in this situation is the implementation of virtual exhibitions for promotion and valorization of cultural collections and cultural heritage elements. There are already available excellent ICT tools (one example to be described in the paper is MOVIO) that are used to create virtual exhibitions, some of them being implemented within cultural European projects.

Highlights

  • 1 Introduction The objective of this paper is to show that cultural institutions, especially libraries and museums, are knowledge depositaries through the preservation of cultural heritage, but are knowledge creators with the help of modern information and communication technologies

  • The idea is that virtual exhibitions have radically changed the vision of cultural institutions managers about the digitization and preservation of cultural heritage collections, because they have realized that keeping a cultural object locked in a deposit room and make it available to a few number of visitors in the original format is not a better solution for the long-term preservation

  • We have developed a business model for revitalization of cultural institutions with the help of virtual exhibitions

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Summary

Introduction

The objective of this paper is to show that cultural institutions, especially libraries and museums, are knowledge depositaries through the preservation of cultural heritage, but are knowledge creators with the help of modern information and communication technologies. There are available many scientific articles and books that have been published over the last years, especially on the topic of exploitation and promotion of existing cultural heritage collections from European museums and libraries [1], [2]. As defined in [3], a virtual exhibition transposes the essence of cultural objects presented in physical format into the digital world and makes this essence available to visitors from any place and at any time, in a effectively and efficiently manner. The idea is that virtual exhibitions have radically changed the vision of cultural institutions managers about the digitization and preservation of cultural heritage collections, because they have realized that keeping a cultural object locked in a deposit room and make it available to a few number of visitors in the original format is not a better solution for the long-term preservation. The virtual exhibitions provide a better way to make known the unique collections of books, old and rare manuscripts, paintings, sculptures and other cultural objects

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