Abstract
Although election news framing is a burgeoning area of research, empirical studies of what factors influence frame building remain rare, especially in non-Western countries. This study investigates the use of the strategic game frame and the relationship between that frame and system-level and organizational-level factors. The analysis focuses on the coverage of campaign news in six elite Bulgarian newspapers between 1990 and 2009. Results show that the type of electoral system, number of parties in government, and newspaper specialization are significant predictors of game frame use. The results are discussed in relation to framing research in Western Europe and the United States.
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