Abstract
Barriers are the problems with which every company meets. These problems affect companies negatively. The aim of this paper is to identify major barriers in selected industry of the Slovak business environment. To fulfill the aim of the paper, a primary research, based on the methods of querying, analysis, comparison and selection, was conducted. The questionnaire was focused on identifying barriers in the Slovak business environment from the view of advertising agencies operating in the Zilina region. We can conclude that respondents can be divided into three groups: companies whose business is affected by the barriers, companies whose business is partly influenced by barriers, companies whose business is not affected by the barriers. We can deduce, according to respondents, that the main barrier to business is represented by the work of public administrative bodies.
Highlights
The current period is characterized by many changes
We are inclined to a primary classification which identifies internal barriers and external barriers to business
The questionnaire, focused on identifying barriers in the Slovak business environment from the view of advertising agencies operating in the Zilina region, consisted of 20 questions
Summary
The current period is characterized by many changes. Creating new products, new markets bring new opportunities and threats. Each company tries to cope with the competitive environment and deliver the best possible competitive position. For success in business areas is not enough to accurately know business’ environment. Achieved business results are diverse in market environment. Business success is contingent upon the choice and implementation of strategies for maintaining and growth of competitiveness. An appropriately chosen strategy leads to the proper direction of the company, or, at the time of corporate crisis to save the company itself [1]
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