Abstract

Quality Function Deployment (QFD) is a meticulous procedure of translating consumers’ needs and demands into appropriate solutions. The application of QFD has been expanded, leaving no definite boundary for its potential use, to almost every field of life. It helps identify not only the needs and demands of a certain matter but also helps find out the solutions of those matters along with assigning them the priorities. Primary education enjoys the fundamental role and provides the foundation for further upbringing of children with respect to their educational, social, intellectual, cultural, emotional and physical proficiencies. This research article is aimed at exploring the Voices of Parents, (VOPs) (parent’s needs and demands) regarding their children’s educational requirements at primary school level. This objective is achieved by identifying significant VOPs and then converting these into Technical Solution for better and high quality of education. With the help of QFD methodology, a real-life case study has been conducted to identify VOPS their technical solutions, then the order of these technical solutions is determined and, finally, suggestions are made about which technical solution is the most important and which one is the least. The findings provide a guide line for primary school stakeholder to identify problems and their solutions for better standard and quality of education.

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