Abstract
The Suwawa City is a city of services, commerce and customs. The city of services embedded in the Suwawa City gave him opportunity to develop tourism services. Local governments and stakeholders in the tourism sector have not been optimal and comprehensive in managing tourism objects in Bone Bolango Regency so that tourism sector's contribution to formation of the GRDP structure is low. Pirintis Lake has opportunity to be developed into one of natural attractions destinations. Development of Perintis Lake is expected to be able to increase domestic and foreign tourist visits so as to provide an multiplier effect for tourism and regional economic entrepreneurs. This study aims to examine the development strategy, potential and supporting facilities of Perintis Lake natural tourism objects. This study uses a quantitative descriptive model, focusing on Perintis Lake. Primary data were collected using a questionnaire while accidental sampling was used to determine the number of samples. The number of samples was 62 respondents. Alternative answers in the questionnaire are set using the Likert scale. The data analysis techniques use score and SWOT intervals. SO strategy (Strenght-Opportunity) or aggressive strategy is the right strategy to be used to develop Perintis Lake natural attractions because Perintis Lake natural tourism objects are potential enough to be developed into tourist destinations so that tourism services and foreign exchange outcomes are optimal also. Keywords: Suwawa city, Perintis lake, natural tourism, tourist visits
Highlights
Tourism is a process of temporary traveling of a person or more to another place outside one’s residence
Tourists or travelers became the respondents who were asked to provide response and opinion on various infrastructures found in Perintis Lake natural tourist attraction
Aggressive strategy is an appropriate strategy for the sustainability of Perintis Lake tourist attraction
Summary
Tourism is a process of temporary traveling of a person or more to another place outside one’s residence. Traveling is a tertiary necessity for every individual to enjoy the beauty of nature, rural atmosphere and cool air. Both natural and man-made tourism have the potential to attract tourists or travelers so that they can provide multiplier effects on the economy of both local and regional communities. Tourism activities are an integral part of development activities on both national and regional scale that are carried out in an integrated and sustainable manner by utilizing the potential of nature and local cultures that grow and develop in the community. Law No 10 of 2009 on tourism is directed to develop sustainable tourism potential and integrate it with community economic activities so that it can open business opportunities that provide income and increase foreign exchange, especially in the tourism sector. There are several things that need attention in promoting the tourism sector, namely the increase and availability of tourism infrastructure and ride on tourist attraction, training and education for human resource in the field of tourism, improvement in tourism service, and environmental cleanliness in tourist attraction (Halim and Saruddin, 2017)
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