Identification of Appropriate Insurance Policies for e-selling in Iran, with the Help of Kare-Silver's `Electronic Shopping Test'

Abstract

Communication revolution and wide spread use of its tools such as electronic data interchange (EDI), e-commerce and electronic money exchange has created new opportunities for modern organizations. Increased use of Information Technology (IT) tools in business has intensified competition within the entire supply chain; thus, application of IT is not necessarily a managerial interest or just a possible source of competitive advantage, but an inevitable choice in any modern working environments [1]. IT tools has greatly affected service industry, in general, and insurance, in particular. Varieties of insurance coverage and quality and quantity of services offered by insurance companies as well as marketing and selling practices of those companies have been subjects of dramatic changes and innovations in the last decade. Particularly, new electronic policies (e-insurances) are quite common in the developed world nowadays [2]. In this article we will identify appropriate insurance products/services for electronic shopping in Iran, with the help of Kare-Silver's `Electronic Shopping' (ES) Test [3].