Abstract
Meat chicken producers in Pasuruan district, Indonesia are constantly unable to meet the high demands of consumers. This study was aimed to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the supply chain management activities of small and medium-sized enterprise (SME) meat chicken producers in Pasuruan district and identify the dominant factors. Data from fifty respondents were analyzed with the SWOT analysis and the analytical hierarchy process to determine the dominant factors of the supply chain management activities. The outcome of the study showed that by increasing the number of transportation and machine usage can be the strengthening strategy for continuous system improvement of SME meat chicken producers.
Highlights
Data were analyzed with the SWOT analysis and the Analytical Hierarchy Process was used to identify the dominant factors of the supply chain management (SCM) activities of domestic meat chickens
The results of the SWOT analysis in this study develop strategies for strength-opportunities (SO), weaknesses-opportunities (WO), strength-threats (ST) and weaknesses-threats (WT)
Identification of problems with threats include; 1) increase of supply of cheap and low-quality domestic meat chicken from outside Pasuruan District, 2) input into the core plasma industry business, which makes the people as livestock workers, and 3) poor road infrastructure between districts
Summary
Livestock business has a very positive impact on improving the economy and income of rural communities. Budiman (2013) stated that supply chain implementation is an important part of improving the ability of business organization competition and this is no different in managing SME chicken farms. A supply chain consists of suppliers, manufacturing centers, warehouses, distribution centers, and retail sellers (Lin et al, 2006) It is developed, because of the desire of one or several parties involved both directly. In Pasuruan district, SME chicken farms encounter several problems in meeting consumers needs due to non -integrated SCM of domestic meat chickens. This phenomenon shows the need to identify the SCM activities for proper implementation of an integrated SCM of domestic meat chickens.
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