Abstract

The scope of this research was to identify the strengths and weaknesses associated with the quality of milk in family farming properties, aiming at lifting and correcting gaps and, consequently, increasing productivity and profitability. Were analyzed 20 dairy cattle production systems, located in the micro-region of Alto Rio Grande, southern of Minas Gerais. The data were collected from a semi-structured form, containing 97 questions, in the period from March 2016. For definition of weaknesses a multidisciplinary team used the management tools brainstorming and for prioritization, the GUT array. The main weaknesses found in descending order were: high somatic cell count (SCC) (cells/ml), restricted consumption of bulky, not performing zootechnical bookkeeping, high total bacterial count (CBT) (CFU/ml) and absence of technical assistance in the properties. To define the strengths, the same multidisciplinary team also used a management tool brainstorming. Thus, the main itens recognized were: possess mechanical milking machine, existence of electric power, milk sold in natura to the dairy. From the evaluation of the results, it becomes possible to carry out a plan of action containing planning and goals to be met in the short and long term, allowing the resolution of problems that cause inefficiency.

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