Abstract
In this article we will historicize the process of accommodation of the Evangelical Churches Assembly of God - ADs to the consumer society. Process that we call the aggiornamento of Pentecostalism. For this purpose, we will analyze the main characteristics of Brazilian Neo-Pentecostalism, based in the concepts of postmodernity, market and consumption, as well as the influence and level of penetration of its practices and beliefs in the practices and beliefs of the ADs. In this context, we will verify how these elements, together with the characteristics of the consumer society, were decisive for the ADs in Brazil to start an aggiornamento process. We will analyze the phases and official instruments (resolutions, declarations, and manifestos) responsible for legitimizing changes in their identity and ethos, in internal relations and with society.
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