IDeal Mobile Food and Beverage Platform

Abstract

The development of mobile payment in the country is significant each year, has become a trend and lifestyle among the people with a user level reaching 70% by the younger population and 67% by rising digital usage. One of the mobile payment service users that is widely used after transportation is as a means of payment for food delivery and on site dining. From the 2018 Nielsen Survey results, 41% of consumers claimed to have used food delivery services. Based on the JakPat Survey that 36.9% of consumers use mobile payment services for on site dining. Seeing the great opportunities and problems that are often repeated experienced by food & beverage businesses, with the Ideal payment platform, a new innovation business model that can overcome the problems that are often experienced by food & beverage businesses. Ideal Payment is a mobile digital platform application engaged in food & beverage that connects customers and merchants in making ordering and payment transactions using a mobile smartphone without going through the cashier, Ideal payment platform that is equipped with ordering features such as (pickup, pre order and pay at table ) and can help improve the productivity of queue management and customer engagement management. The ideal payment platform can be used in various business types such as (restaurants, fast food, food court, dessert & cakes and coffee shops). The feasibility of the Ideal payment platform business model shows that this business model can be run based on the NPV results with a positive value of NPV> 0 which is Rp. 9,162,356,129