ICT Intervention in the Socio-Economic Development of Udupi Jasmine

Abstract

Jasmine growing community in coastal Karnataka of India is a successful viable community-based enterprise. For this community despite having other sources of income, jasmine cultivation has provided them with a sustained regular income. It safeguards them against poverty even if their other sources of income diminish. This study explores the areas in this community-based enterprise where information and communication technology (ICT) can be integrated. Thus, focus of the study was to visualize how this community-based enterprise works, understand the challenges faced and to provide possible ICT solution to overcome these challenges. ICT awareness among the growers and agents involved in the supply chain was also captured. Willingness of accepting ICT among the agents was analyzed using logistic regression and K-NN classifier machine learning models. Study showed a significant socio-economic impact of jasmine production on growers. To overcome the challenges faced, ICT solutions are proposed in place of current crude system.