Abstract
The advancing pace of women’s entrepreneurial activity across the globe is a promising trend to fuel economic development and social progress (Fitzsimons & O’Gorman, 2005). Analysis of the reasons why women start a new business, the choice of product/service, and industry sector highlight the home-based female entrepreneur. These entrepreneurs constitutes a segment referred to as the mompreneurs—mothers who establish a business operated from home. Thus, although mompreneurs gain benefits of operating their business from home, they also experience additional challenges. One such issue is their dependence on ICT. To succeed and grow, mompreneurs’ businesses must use ICT as a backbone for the business in an integrated manner. In this article, the author examines the adoption and application of ICT in the mompreneur business, as well as the challenges encountered in its effective use. A specific emphasis is placed on the issue of ICT and its use by the mompreneur in undertaking business transactions and as a means of facilitating small firm growth.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
