Abstract
It has been conventional wisdom that entrepreneurs frequently anthropomorphize their businesses by referring them as their “babies” and using biological cycle as metaphors to depict their business development. Building upon the Social Cognitive Theory, this study purports to examine the untapped influence of anthropomorphism on entrepreneur's business decision. Using a sample of Indonesian entrepreneurs, we substantiate the conjecture that anthropomorphism positively affects entrepreneur's resilience. This relationship is explained by an increase in perceived business reputation. Furthermore, we provide evidence that the indirect relationship is attenuated when the business is a family business. The findings of this study have several theoretical contributions and practical implications for policy makers and social marketing that promote entrepreneur's resilience.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.