Abstract
This study investigates the joint effects of affective commitment, feedback valence, and feedback use on customers’ willingness to give feedback following a service failure. Our findings reveal that customers who have high levels of affective commitment to a service firm exhibit both a strong motivation to help a firm improve its business and a great need to maintain positive relationships with the firm’s frontline employees. Therefore, affectively committed customers are more willing to help the firm by lodging complaints when such feedback is not used for employee evaluation purposes. In addition, driven by their strong motivation to help the firm, affectively committed customers are more willing to offer constructive suggestions than their counterparts with low levels of emotional attachment.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
