Abstract
Much research in flirtation has been approached from a socio-cognitive perspective and has overemphasized subjective self-reports rather than overt behavior. Existing work pertinent to flirtation is reviewed here in addition to proposing a behavior-analytic perspective on the topic with a conception that includes both rule-governed and contingency-shaped behavior. Of particular interest within a verbal behavior conception of flirtation is the importance of autoclitics-features of a verbal response that affect the listener's reaction to the rest of the verbal response. Applications of a behavior analytic conception of flirtation and future directions relevant to research on interpersonal relationships are discussed.
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