Abstract
This article analyzes the Fox Sports 1 sports debate program Speak for Yourself. The article analyzes the thematic frames the show utilizes to espouse and reinforce sport as a site of conservative value-making and male bonding. In using an interracial male pairing of Colin Cowherd and Jason Whitlock, the show mimics similarly popular debate programs on rival network ESPN, such as Pardon the Interruption and First Take. However, Whitlock in particular advances a unique brand of Black conservatism, and his clashes with progressive activists and other black guests represent intraracial tensions among Black sport media members. This paper argues Speak for Yourself brings Newscorp’s conservative messaging to a nominally apolitical space in sport media.
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