Abstract
Durkheim’s theory of collective emotion and the concept of perceived emotional synchrony are used to explore tourism memories and to create a conceptual model explaining how and why we come to agree on how we felt when reliving past tourism experiences. This process is dependent on the malleability of memory, which allows emotional synchrony to happen in retrospect, regardless of actual feelings at the time. I argue that the innate motivations behind this post-consumption merging are a stronger sense of community and of belonging to a social group. For tourism practitioners, this highlights where the true value lies for the consumer, the belief in a shared emotional experience. This value develops through the synchronization of memories creating the basis for a shared memory economy. The implications for tourism marketers are discussed, and suggestions for further research into memory and travel experience are identified.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.