Abstract
For many people, Facebook use has become part of daily life. Earlier research hypothesized that one reason for the high popularity of this social platform is its association with subjective well-being and specific personality traits. In the present study, self-report data and objective data from Facebook pages of 328 Facebook users were analyzed. Results revealed a significant positive association of active Facebook use with subjective happiness and narcissism. Its relationship with depression symptoms was significantly negative. Furthermore, active Facebook use significantly positively mediated the positive link between narcissism and happiness. This finding contributes to the understanding why narcissistic individuals who usually search for attention and admiration to increase their self-esteem often engage in intensive active Facebook use.
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