Abstract

With a history of thousands of years of construction, the country has created a rich and diverse Vietnamese culture. This does not create a great attraction and is the highlight of the nation with other countries in the world, but also an important factor with long-term attraction, a source of promoting the development of the country, creating cohesion. between the peoples of the country and the world. Graphic design products are one of the tools that contribute to preserving the unique and diverse ethnic cultural values of communities. Design products that reflect the diversity and uniqueness of the national culture will contribute to strengthening and enhancing the country’s position in the international community. Nowadays, in the context of globalization integration, the issue of promoting national cultural identity has become more and more important in the face of the disappearance of national cultural identity and the preservation of national culture is becoming more and more urgent. The development of national cultural identity into graphic design products will contribute to highlighting the Vietnamese culture more advanced and imbued with national identity.

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