I’m here! Conspicuous geomedia practices and the reproduction of social positions on social media

Abstract

ABSTRACT ‘Checking in’ at or ‘tagging’ oneself to various places on social media constitute online representations that contribute to the classification, or ‘making’, of places. At the same time, users are also classified based on what they (show that they) do where. In this paper, we deploy Bourdieusian cultural sociology to the realm of place-exposing geomedia practices to understand social reproduction on social media. The study uses multiple correspondence analysis on a national survey deployed in Sweden (n=3,902). Various place-exposing practices are analyzed in relation to the contemporary Swedish class structure. Results reveal a connection between various forms and volumes of capital and the places that people visit and chose to put on display for online audiences. We are thus able to verify how the socio-technological regime of geomedia, with its new arenas for online exposure, extends deep-seated dynamics of socio-cultural reproduction and even reinforces the classificatory linkages between spatial appropriation and social identity work.