Abstract
The American Girl collection of dolls, accessories, and books was introduced by Pleasant Company in 1985. The collection, created to “bring history alive” and “provide girls with role models,” has been an unqualified financial success: 5 million dolls and 50 million books have been sold. Using in-depth interviews with girls who own American Girl dolls and their mothers, this paper links representation, consumption, and identity, examining how girls create identity through consumption of American Girl texts and products, that is, how girls integrate Pleasant Company's products into their everyday liver and their construction of an American Girl identity.
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